ClickZ Swimwear Newsletter - 11.21.2024

Plus: Hunza G’s UV-Blocking Swimwear - A Style & Safety Game-Changer

Author

Sophie Bruxner-Randall
November 21, 2024 • Estimated Reading Time: 6 minutes

Snapchat Playbook 👻

Snapchat isn’t just for selfies – it’s a goldmine for e-commerce marketers! Fospha’s Ultimate Snapchat Playbook is your go-to guide for crafting campaigns that convert.

Here's a sneak peek of what’s inside:

✨ Why Snapchat? Discover the untapped opportunities and why Snapchat deserves a spot in your strategy.

🎯 Winning Strategies: Launch Snapchat as a new channel with three easy steps to set yourself up for success.

📈 Scale Efficiently: Learn how to grow your Snapchat campaigns without wasting time or budget.

🎨 Crack Creatives: Nail your next ad with key tips for creating scroll-stopping content.

🔄 Go Full-Funnel: Maximize results by building a strategy that engages at every stage of the funnel.

Sign up now for early access and take your campaigns to the next level!

Specialty Bites 🍪

Hunza G launches a sun-protective swimwear collection crafted from UPF50+ fabric, effectively blocking 98% of UV rays. Drawing inspiration from 90s sportswear, the line features swimsuits and rashguards in a mix of timeless and bold colors, blending sun safety with effortless style. This collection highlights an opportunity to cater to health-conscious consumers seeking fashion-forward, functional swimwear.

FASHION TRENDS ANALYSIS
Timeless Appeal of Black Swimwear

Black swimwear remains a timeless choice for its versatility and elegance. Here's why it continues to be a favorite:

  • Flattering for All Skin Tones: Black complements every complexion, enhancing natural beauty without clashing.

  • Versatile Styling: Easily paired with vibrant colors or classic black cover-ups, it suits any occasion, from beach weddings to casual picnics.

  • Slimming Effect: Known for its flattering silhouette, black swimwear boosts confidence with styles like tummy-control swimsuits.

Discover standout swimwear styles like the chic one-shoulder mesh cutout, glamorous jeweled bikini set, and versatile A-line swim dress, combining sophistication and comfort. Black swimwear remains a timeless choice, offering elegance and functionality while serving as a foundation for seasonal updates.

Amber Swim, a Singapore-based luxury swimwear brand, has carved a niche by blending premium design with functionality for modern, busy women. Founded by Diana Chan in 2019, the brand’s unique approach—small-batch production, eco-friendly fabrics like Italy's Carvico Econyl, and standout features like rose gold hardware—has driven success across Australia, Asia, and the US.

Amber Swim’s ability to balance wearability and style while addressing diverse customer needs, from postpartum moms to high-powered professionals, is a masterclass in eCommerce strategy. For marketers, Amber Swim showcases the importance of prioritizing customer-centric design, storytelling, and thoughtful innovation to stand out in the competitive swimwear market.

Step into the vibrant world of SS24 and AW24 swimwear, where nostalgic ’90s minimalism meets contemporary sophistication. High hip and low-rise bottoms make a flattering comeback, while the fusion of clothing and swimwear reflects a shift toward versatile, sustainable fashion. The palette shines with shades like Oliver Stone khaki yellow and transformative teal green, complemented by shiny hardware, crochet accents, and shapewear-inspired designs. Bold prints and innovative, body-positive silhouettes define this season, combining style and sustainability to captivate modern consumers.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-payoptions and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

ClickZ is a Contentive publication in the DTC Ecommerce division