The Swim Brief - 1.23.2025

Editor’s Pick 🌟

PERFORMANCE MARKETING
You’re Not Spending Enough on Upper-Funnel Campaigns 😬

What’s driving the success of high-growth brands in 2025?

The Growth Accelerator Guide uncovers the strategies that are setting industry leaders apart, with exclusive benchmarking data, actionable insights, and proven frameworks for eCommerce growth.

One key takeaway? Upper-funnel campaigns are the foundation for robust ROAS.

🔍 Fospha analyzed tens of billions in eCommerce revenue, and the results are clear:

Brands allocating over 5% of their budget to Awareness & Consideration campaigns see dramatically higher ROAS—especially larger brands, achieving an average of 218% higher ROAS above this threshold.

For large brands, the rewards keep growing. Investing 10%+ of the digital budget in upper-funnel campaign leads to a staggering 110% higher ROAS compared to brands spending under this threshold.

📥 Download the full report here to discover how to build a high-impact full-funnel strategy.

MARKETING PREDICTIONS
Davos 2025: Marketing in the Intelligent Age

What happens when AI meets marketing at the world's most influential business summit?

At Davos 2025, the message was clear: AI is now the driving force behind advertising and the entire customer journey.

Imagine AI powering your ad campaigns on platforms like Google Performance Max and Meta Advantage+, freeing you to focus on what humans do best: creativity and strategy. Meanwhile, social media transforms into a shopping haven, blurring the lines between content and purchase.

This is the new reality of omnichannel retail, and the brands that master AI and social commerce will dominate the next decade.

Read ClickZ’s detailed analysis here.

Sector Spotlight 🎥

FASHION LAUNCH
Pamela Anderson Unveils Luxurious Swimwear Line Inspired by 90s Nostalgia

Pamela Anderson's dive into swimwear with Frankies Bikinis isn’t just celebrity branding; it’s a lesson in strategic relevancy for marketers. Launching a collection steeped in 90s nostalgia, Anderson capitalizes on her "Baywatch" iconography while redefining her narrative—a masterclass in brand reinvention. This partnership not only revives the iconic high-cut swimsuit but strategically aligns with Anderson's memoir release, "Love Pamela," and her documentary, "Pamela, a Love Story." Savvy marketers will note how merging personal history with modern fashion design creates a compelling brand story.

Analyzing the marketing dynamics, Anderson's collection offers both timeless and bold styles, such as the daring Carbon One Piece with a contemporary twist. The timing, coinciding with her memoir, demonstrates an integrated marketing strategy that leverages cross-promotional opportunities. Such savvy marketing initiatives provide a blueprint for marketers aiming to synchronize product launches with broader branding efforts.

The emotional resonance of reclaiming personal narrative while enhancing a fashion line shows exceptional foresight. Marketers can extract insights into creating authenticity by aligning a brand’s past with modern consumer expectations. This collection exemplifies a curated blend of nostalgia and innovation, establishing Anderson not merely as a nostalgic figure but as a strategic force in the swimwear market.

FASHION CAMPAIGN
Casablanca Beach Club 2025 Blends Dream-inspired Elegance with Nostalgic Luxury Fashion

The Casablanca Beach Club 2025 campaign channels nostalgic beach dreams through vivid, summery hues and diverse pieces for varied occasions. Captured in Tenerife by Jeremy Soma, it features vintage elements and contemporary motifs. Versatile designs, including gradient monograms and hand-painted silks, embody travel themes for strategic market appeal.

TRAVEL FASHION INSIGHTS
Chic Travel Loungewear Elevates Style and Versatility with Frankies Bikinis

Frankies Bikinis introduces its Travel Diaries collection, perfect for winter getaways. This versatile line features refreshed swimwear and cozy apparel designed for easy packing and lasting memories. By tapping into travel-friendly fashion, Frankies Bikinis addresses consumer demand for multifunctional pieces, aligning trends with strategic buying behaviors in the fashion industry.

FASHION MARKETING
BLACKPINK Star Wears $1,400 Bikini Ahead of The White Lotus Acting Debut

BLACKPINK's Lisa strategically leverages her global fame and luxury branding in anticipation of her acting debut on The White Lotus. This marketing maneuver aligns perfectly with the industry trend of celebrity brand ambassadorships, blending entertainment and fashion sectors to create a dynamic marketing narrative. By donning a distinctive $1,400 Louis Vuitton bikini, Lisa exemplifies logomania, a tactic that challenges 2025's quiet luxury aesthetic while driving consumer interest through exclusivity and immediate brand recognition.

Influencer Corner 📣

Optimization Hub ⚙️

DIGITAL STRATEGY SHIFT
Brands Innovate and Thrive Amidst Potential U.S. TikTok Ban Challenges

The U.S. TikTok ban prompts brands to rethink strategies, focusing on diversification and international markets. House of Marketers emphasizes adaptability, advocating UGC, influencer partnerships, and cross-platform expansion. By leveraging strategic insights and a data-driven approach, brands can navigate disruptions and seize emerging opportunities for growth.

GOOGLE ADS STRATEGIES
Unlock E-commerce Success and Avoid Common Mistakes for Six-Figure Google Ads Growth

Identify and resolve six common Google Ads pitfalls to boost e-commerce success: misjudging performance, mismanaging bids, neglecting prioritization, products too niche, conversion tracking errors, and outdated campaign structures. Strategic adjustments can dramatically enhance campaign efficacy and revenue, leading to sustainable growth and achieving six-figure targets.

AI MARKETING SOLUTIONS
AI-Powered AMA Transforms Marketing with Cutting-Edge Tools for Designers

AMA is an AI-powered assistant transforming marketing tasks by offering efficient solutions. It provides conversational AI for streamlined ad strategy and data analysis, supports creative tasks with design ideas, and offers actionable insights. Its adaptability enhances efficacy, making it a competitive tool for marketers across industries.

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